I enjoy typography and logo design as a powerful tool for communication design. Each mark tells a distinctive story through letter foms, color and graphic illustrations.
heartland dermatology
c&h
identity
2005
Heartland Dermatology is a dermatological clinic with three Midwest locations. This mark showcases the branches by representing them as 'seeds' of wheat among a Midwestern skyline with clean and sophisticated lines.
This identity was chosen for the 2005 American Corporate Identity logo/trademark award.
wetnoz
design edge
collateral
2006
To target the very style-concious pet owner requires brilliant execution. Using emotional photography and playful graphics as the backbone for the brand, the work further established Wetnoz as the brand of choice for both retailers and consumers alike
kccu
freelance
annual report
2004
KCCU is a credit union that allows its members to borrow money at a reasonable rate and takes great pride in its member-shared vision.
Their unique dedication to community spurred the design direction of this Annual Report.
the olivers
c&h
greetings
2004
This couple celebrated their 50th Christmas at their Estes Park cabin with a commerative holiday card for their friends and family.
This card uses a die-cut, nostalgic design and custom envelope to feature photos of the couple enjoying their stay at the cabin.
design edge
design edge
promotional design
2006
Design Edge needed a presence to stand out from the top creative firms at IDSA's National Conference held in their hometown of Austin, TX. To engage the audience we created postcards for the attendees to send home to friends and family or to
keep for inspiration.
jerichospa.com
ad salon
e-commerce
2005
Jericho Spa Collection wanted to appeal to the earth-friendly woman who appreciated the raw nature of their products. The site was designed to feel fresh and clean, yet environmentally conscious.
In addition, I photographed each product and retouched it to look its best on screen.
chairbrain.com
ad salon
e-commerce
2004
Chairbrain.com, an online bookstore for owners of salons and spas, required a new website design to fit its expansion from a small, e-commerce site to a full-fledged ad-driven store and content resource.
Featuring an integrated combination of otherwise disparate elements: banner ads, shopping cart, related items, balances ad revenue requirements with user-requested tools and brand-necessitating style.
confidential
design edge
consumer
2006
The goal of this excercise was to explore existing lighting technologies and apply it to create mood-enhancing home decor.
This project explored materials, printing technologies, graphic mood boards in an iterative design process. The lighting element would generate a spectrum of colors as the graphic reacted to create visual illusions.
onesource
freelance
textile
2006
OneSource asked me to develop a camouflage pattern for their new line of waterfowl hunting goods and apparel. The textile pattern was used for clothing, gun cases, packs, dog beds and many other products.
To help develop the photo-realistic pattern, I logged hundreds of hours in the wetlands of the United States - taking photos, observing and enjoying nature.
texas instruments
design edge
research
2006
Texas Instruments needed to appeal to their youthful audience in a way they could identify themselves and customize their product.
Our research documented and analyzed trends in both real life and the mass media. We organized presented our findings with mood boards and persona development to establish design directions.
texas instruments
design edge
illustration
2006
I developed designs for each "demo bucket" that referenced characteristics formulated from the research. Graphic elements, colors and imagery were created to appeal to the individual youth cultures.
Some of the final designs are featured here from the 'Girly Girl', 'Urban', and 'Gamer' segments.
kmuw
c&h
promotion
2005
KMUW is a listener supported station that holds an annual New Year's Eve fundraiser.
Charged with developing the color scheme, posters, tickets and other imagery for the event, I fused ecclectic illustrations with graphic images to reflect the Mardi Gras-inspired theme.
